Rooftop advertising is a large-scale outdoor advertisement arranged on the roof of the building. There are several types such as billboards and advertising words. Because it is arranged at high altitude, the field of vision is relatively open, and the publicity effect is better, so advertisers prefer this kind of advertisement.

Procedures for advertising on the top of the building:

1. Go to the planning department for approval, mainly whether the location of the billboard is allowed by the planning;

2. The urban management advertising management department handles the advertising approval procedures;

3. The industry and commerce department handles the approval procedures for advertising content.

The role of outdoor advertising:

From the perspective of the formation process of advertising effect, advertising effect can be divided into three levels: advertising cognitive effect, advertising psychological effect and advertising sales effect. The characteristics of advertising effects include: lag, accumulation, composite, indirect, and hierarchical. Advertising effect: also known as the effect of the advertisement itself or the psychological effect. It refers to the audience's impression of the advertisement and various psychological effects caused by the advertisement after the advertisement is broadcast. It is manifested as the influence of the advertisement on the audience's perception, memory, understanding, emotion, attitude and behavior.